Luisa Cerrato
Project Manager
Executive Profile
Project Manager with a proven track record supporting Google — via Vaco in Palo Alto, CA — on Search Ads Quality and expertise in Google Ads policies. Repeatedly recognized as Best Rater and promoted to Team Captain, leading a 12-person team to drive quality, efficiency, and process improvements.
Upon relocating to Switzerland, earned a Master’s in Data Management & Business Analytics from EDHEC (awarded highest GPA in the cohort) and delivered a high-impact predictive maintenance initiative with Alstom projecting €5.5M in operational savings.
Further strengthened program management capabilities through volunteer initiatives and the Google Project Management Professional Certificate, ready to deliver measurable impact.
Team Leadership
12-Person Team
Coordinated 500+ weekly deliverables across priorities
Cost Optimization
€5.5M Savings
Predictive maintenance algorithms deployed with Alstom
Academic Honors
Highest GPA
Best Student Award in Master's cohort at EDHEC
Quality Benchmark
Best Rater
96% Ads Quality standard achieved at Google / Vaco
Work Experience
Volunteer Project & Program Management
Independent Zürich, Switzerland
2021 – Present Active
- • Project Delivery: Delivered 10+ community initiatives and career-return workshops managing timelines, stakeholder coordination, deliverables, and operational requirements.
- • Partnerships: Managed sponsor acquisition and procurement for fundraising initiatives, including partnership negotiations, vendor coordination, and donor logistics.
- • Operations: Facilitated team meetings to align 8–10 internal and external stakeholders on priorities and next steps. Tracked deliverables and budget spend, and maintained project documentation.
Project Manager & Business Analyst - Master Consulting Project
Alstom Zürich, Switzerland
03/2022 – 06/2023
- • Predictive Fleet Maintenance: Spearheaded the transition from reactive to predictive maintenance for Alstom train doors to resolve costly downtime. Led a team to build predictive models using Pandas and Support Vector Machines to forecast door failures across 2.5M door openings events; integrated environmental telemetry (usage, weather, vibration) with financial-risk modeling to secure €5.5M in projected operational savings due to reduced delays and breakages over 8 years.
- • Stakeholder Management: Built MS Excel performance dashboards, tracked project KPIs, risks, and progress, and facilitated weekly status and leadership reviews, translating technical findings into clear project updates, risks, and mitigation actions for executive client stakeholders.
Search Ads Team Captain
Google via Vaco Palo Alto, California, United States
06/2020 – 06/2021
- • Leadership: Promoted to Team Captain, leading a 12-person team and coordinating priorities, deadlines, and dependencies across 500+ weekly deliverables.
- • Performance: Monitored operational KPIs and performance trends, contributing to a 15% improvement in team performance (measured by Google-defined KPIs) through structured tracking, feedback, and follow-up.
- • Improvement: Identified workflow inefficiencies and proactively drove process and guideline improvements that increased operational efficiency by 20%.
- • Stakeholder Alignment: Collaborated with cross-functional stakeholders to clarify priorities, resolve operational issues, and align the team on deliverables, deadlines, quality standards, and policy requirements.
Search Ads Content Analyst
Google via Vaco Palo Alto, California, United States
03/2020 – 06/2020
- • Ads Quality: Evaluated Search Ads content against Google policies and quality guidelines, applying detailed standards to ensure accuracy, relevance, and consistency.
- • Performance: Reviewed 300+ items daily while maintaining a 96% quality benchmark compared with a team median of 90.5%.
- • Progression: Recognized as Best Rater multiple times for consistently high quality and performance, leading to subsequent promotion to Team Captain.
Career Break & Professional Development
Independent / Self-Directed California, United States
08/2013 – 12/2019
- • Relocation: Managed international relocation. Coordinated timelines, documentation, and cross-border needs. Achieved English fluency through immersion.
- • Development: Completed technical web-development courses to deepen my understanding of the tech workflow and tools and continued independent professional training, strengthening digital skills and maintaining professional development throughout the career break.
Investment Specialist
Poste Italiane Spa Salerno, Italy
01/2012 – 07/2013
- • Portfolio Management: Managed €100K in client portfolios monthly. Assessed risk profiles, objectives, and performance in a regulated financial environment.
- • Client Advisory: Advised clients on investment options and portfolio adjustments, addressing concerns and aligning recommendations with changing objectives and market conditions.
- • Executive Strategy: Prepared investment strategy proposals and growth presentations for senior leadership.
Skills & Expertise
Core Competencies
Project & Program ManagementProject Planning & DeliveryStakeholder Management & AlignmentCross-Functional CoordinationRisk Management & MitigationDependency ManagementSchedule & Milestone ManagementKPI & Progress TrackingProcess ImprovementBudget ManagementAgile & Waterfall MethodologiesProject Documentation
Technical Tools & Systems
Google WorkspaceMS ProjectMS Excel & DashboardsJiraAsana
Professional Strengths
Analytical ThinkingStakeholder CommunicationPlanning & OrganizationAttention to DetailAccountability & OwnershipProblem SolvingInternational & Cross-Cultural Collaboration
Education & Honors
EDHEC Business School
Master's Degree: Data Management & Business Analytics
Awarded Best Student Award - Top of cohort (Highest-GPA student)
Bocconi University
Bachelor: Institutions & Financial Markets Management
Certifications
Google Project Management Professional Certificate
Coursera
Python and Machine Learning for Asset Management
EDHEC Business School on Coursera
Core - MBA Credential of Readiness
Harvard Business School Online
Full-Stack Developer Program
Coding Dojo
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate
German
Beginner (A1)
Available for Opportunities
Let's Connect & Collaborate
Interested in discussing Project & Program Management, Ads Quality operations, or predictive data initiatives? Feel free to reach out directly.
Email Address
cerrato.lu@gmail.com
LinkedIn Profile
linkedin.com/in/luisacerrato
Location
Zürich, Switzerland